How to Create an Ecommerce Checkout Experience Shoppers Don’t Hate?

Have you ever been a victim of a terrible online checkout experience? Some of you might have visited a website where browsing over different products and services becomes a nightmare. You would want to get products and services from a simple website designed such as Panama towing that ensures customers get what they are looking for easily. It all boils down to simplicity – The more options you give prospects, the complicated the process, and more barriers to doing business with you.

If you are looking forward to setting up a simple and seamless eCommerce website for your business, here are some of the best practices to go by.

Don’t require registration or login

It is important and worth reiterating this point. When someone is excited about a purchase, they want it and want it immediately. With the urge they feel they are a minute away from completing a purchase, only to find they have added few minutes because they are required to complete registration.  They have already been through the registration process and can’t remember their login information so no need to subject them through the same process of something they would struggle to remember.

Let shoppers save personal data

On the flip side, shoppers that don’t choose to register with your site before completing their purchase would be able to benefit from faster checkouts. This means you will have saved certain pieces of personal information with their permission, on issues such as names and credit card information. Ensure you can implement a mechanism to have shoppers save some of their information as it will fasten the checkout process in the future.

Make it short and simple

Even if the checkout process seems quick and easy to you, it might not feel the same for every shopper. There are a number of tactics you can use to keep visitors from becoming increasingly overwhelmed. You can break up the checkout process into steps across multiple pages starting with basic information such as name and email address and finalizing with the payment information.

Give indicators of progress

A multi-step checkout approach will have some pitfalls when not executed in the right way. If a shopper has no idea how many steps are involved, they may assume they are so far from completing a purchase. You can use graphics and other related animations to break up the checkout into the number of steps required. Each step should be clearly numbered and labeled, with the current step highlighted to reinforce progress.

Make complementary product recommendations

You might think of cross-selling and upselling as opportunities because these tactics can be used to drive more revenue. That’s right, however, it also makes for a happier customer if they choose to take advantage of suggested product recommendations. Businesses use different data analytics applications to study shopper’s behavior and offer appropriate product recommendations based on the same.

If you have to set forms, ensure all of them are set in a logical flow, right from contact information, shipping information, billing information, among others.